If our economy has changed, it only makes sense that some of our marketing processes should change also.  I’m not advocating making sweeping revisions, but now is a terrific time to take a different approach or try some new ideas.  Here is a short list of cost efficient ideas and tips for a modifying your marketing process right now.

• Analyze your list of leads. It is important to get the the right information to the right people.
• Offer something soft like a white paper, newsletter, free trial, or webcast.
• Create an offer with a high perceived value and a low- cost fulfillment that is unique to your company. Your offer should have specific benefits and a sense of urgency like limited quantities.
• The offer must relate to the main benefit of your service or product.
• Follow the rule of 3 by mentioning your offer three times. It will help the idea stick.
• It is wise to include a guarantee with your offer.
• Keep in mind, the most powerful word in marketing is free.

Now is the time to develop new ideas to promote your products and services. Let us know what changes you have made to your marketing plans by commenting below.